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In the eye of the perfect storm: will marketers adapt to increasing demands or be swept Away? – DynamicBusiness


DynamicBusiness
In the eye of the perfect storm: will marketers adapt to increasing demands or be swept Away?
DynamicBusiness
Marketers are caught in the eye of the perfect storm. On one hand, we are being pummeled by a wave of new demands from business leaders, wanting the marketing department to take more responsibility for the 'customer experience', deep into parts of the …